I grew up in an entrepreneurial household, but like many families, we never had access to real financial literacy. We weren’t in the asset range where wealth managers would sit down with us, so money was always more about survival and growth than strategy and protection.

When I reached the top of action sports, many of my closest friends were top earners in the motocross industry. I saw firsthand how much money they were making—and just as quickly, how fast it could disappear. Without proper education or planning, too many of them went from living their dream to having to step back into traditional 9-to-5 jobs.

I actually got into this industry as a client first. After living through the 2008 crash and experiencing the impact it had on my own family’s finances, I knew there had to be a better way. Seeing the lack of education available—especially to athletes—lit a fire in me. I wanted to be the difference.

That’s what drew me into this business. I fell in love with the culture, the camaraderie of our team, and the daily competition that comes with building something meaningful. Most importantly, I found fulfillment in helping athletes and everyday Americans protect their future so they never have to face the uncertainty I saw growing up—or the setbacks my friends faced after their careers.