Meet the Athletes

Real Stories of Financial Transformation in the World of Sports

Discover how our proven strategies have empowered athletes, coaches, and athletic organizations to achieve financial freedom, eliminate debt, and build lasting reserves. From smarter financial decision-making to greater generosity, these stories show the real-life impact of aligning finances with purpose, vision, and long-term goals.

Coming from the culture and the background I’ve came from, financial literacy wasn’t taught. I grew up in survival mode from jump. I’m so grateful and blessed to be in the position I am now to help change the narrative, especially being an athlete. Financial literacy isn’t talked about enough. That’s why Im so motivated to help professionals, high school athletes, and families build, create wealth for generations to come.  I feel this is my calling and this how I give back to the people.

Caleb Holley

The GFI Athlete Empowerment Program has been a transformative blessing in my life. As someone who’s always looked for ways to uplift and support my team, this program elevated everything I was doing.

Through its guidance, I’ve been able to educate athletes, staff, and sports community leaders using financial strategies rooted in values and responsibility. GFI’s approach helped us align our financial decisions with a long-term vision. We learned that financial stewardship isn’t just about saving money—it’s about managing all your resources wisely.

By applying these strategies, we’ve helped athletes gain clarity about saving, investing, and protecting their wealth while building legacies for their families. This shift in mindset has sparked a cultural change in our organization. Now, we see athletes stepping into financial confidence and leadership.

I’m deeply thankful for GFI and it's Athletic Program.

Brenda W.

The Framework

The Simplicity and Power of the “7 Stewardship Steps”

Our approach to athletic financial empowerment starts with a clear, actionable framework—The 7 Stewardship Steps—designed to help athletes and athletic programs reduce debt, build reserves, and plan for long-term growth and security.

Athlete Financial Literacy

Improved financial understanding through tailored education and resources for athletes and coaches.

Building Reserves Strategically

Structured planning to build savings and eliminate high-cost debt, securing long-term success.

Fostering a Culture of Generosity

Instilling values of giving and support within the athletic community, encouraging reinvestment in others.

Strategic Financial Stability

Using strategic tools and planning to ensure personal and program-level financial health.

Financial Support for Coaches and Leaders

Guidance for retirement, savings, and managing financial responsibilities for team leaders and staff.

Empowered Financial Decisions

Helping athletes make smart, informed money decisions grounded in discipline and stewardship.

Contact & Location

GFI Athletic Division
2954 Mallory Circle suite 210,
Kissimmee, Fl 34747

Our mission is to become the leading inspirational marketing financial company, empowering 100 million families to achieve financial independence. This benefits customers by providing tailored solutions that address debt, build financial reserves, foster generosity, and enable athletic programs to expand their outreach and fulfill their missions.

GFI Athletic Division. © 2024. All Rights Reserved. Site by Clifton Creative Web

Privacy Policy | Terms & Conditions